I am a freelance SEO strategist based in Porto, Portugal.
I work with small local & online businesses, eCommerce and SaaS brands who want to level up their visibility in LLMs like ChatGPT, Perplexity & others and search engines like Google. And international teams who need an extra hand for their SEO & content campaigns, from strategy planning to execution.
How I Ended Up in SEO and Became a freelance SEO Strategist
I started as a virtual assistant.
Small businesses kept asking for virtual Assistants who understood digital marketing, especially keyword research, audits, on-page and content marketing. So I started learning first to stand out, then because I genuinely wanted to help with real online visibility across search engines. I volunteered, and I practised on real projects. I built things, broke things, but learnt from both.
Then I noticed a pattern across every business I worked with. They were pouring time and money into social media. Instagram posts, Facebook updates, daily content, and almost none of them were showing up on Google. They had real value to offer. Their customers were searching for exactly what they sold. But those customers were finding someone else.
That gap bothered me. So I went deeper. I signed up for courses. I moved beyond the basics into technical SEO, on-page, local optimisation, and content strategy. I worked on real sites with real problems as an SEO specialist & helped with strategies until I understood not just what to do, but why it worked. (Still learning as I aim for the best skills to offer)
That is how I became an SEO strategist, not from a course certificate. From watching small businesses struggle with something I knew how to fix and collaborating with teams where I share ideas and learn from them.
Now I am a freelance SEO strategist for small & medium-sized businesses and an SEO Specialist/strategist contractor to in-house & agency teams.
What Working With Me Looks Like
I start every project with an onboarding/discovery call followed by a full audit. I look at your technical setup, content, keyword rankings, and competitors. Then I build the SEO strategy around your specific business, not a template copied from the last client.
I fix what is blocking you from visibility & ranking. I map keywords to what your customers actually search for. I write briefs that help your team create content both Google and AI tools understand. I track results and stay until the numbers move.
You will always know what I am doing and why. No reports full of jargon with no clear next step. No vanity metrics dressed up as wins.
A Few Things I Am Proud Of
I helped a US tax consulting firm go from invisible to page one in 8 months. Organic clicks grew by 200%. User retention improved by 60%. Worked as a freelance SEO Strategist and as a Specialist, helping plan, create, and execute the SEO strategy.
I built a 30-day international SEO launch plan for a beauty ecommerce brand entering the Irish market. The store launched indexed, localised, and built to rank from day one.
I have contributed to Summer of SEO as a tech seo spespecialist, the 10-day ecommerce SEO programme run by Freddie Chatt, for two years running. I have been quoted in Search n Stuff, the SEO publication written by Yagmur Simsek.
Who I Work With
I work best with small businesses and startups.
Not because they are easy clients, but they are often the opposite. Small budgets, big goals, and real pressure to see results. But that is exactly why I show up for them. Big organisations have whole teams looking out for them. Small businesses often just have me. I take that seriously.
I also partner with in-house teams, agencies, and fellow freelancers who need a strategic SEO partner for specific projects. If you are building something and need someone who can think clearly under pressure and communicate clearly, I am a good fit.
My Approach to SEO as an SEO Strategist
Search has changed. Google still matters. But LLMs now answer questions before users click a single link. Brands that only optimise for Google are leaving real visibility on the table.
I optimise for both. I create & write content that is citation-ready for LLMs like ChatGPT, Perplexity, and Claude. I build structured strategies and declarative copies that AI tools can extract, trust, and repeat. I treat every page as a source of truth that both search engines and AI models can rely on.
This is not a trend I am chasing. It is the work I have been doing even before AI search became a real factor in organic visibility.
Being based in Portugal has sharpened how I think about search visibility across languages, markets, and behaviours. I work with clients in English across the UK, EU, Asia, and US. That perspective shapes every strategy I build for clients who want to grow beyond one market or one language.
CREDENTIALS
- Google Analytics (Skill Shop)
- keyword research (Semrush)
- local search (Semrush)
- social media management (HubSpot)
- international seo (Semrush)
- competition analysis (SEMrush)
- AI Search Optimization Masterclass (Surfer SEO & Ahrefs)
SKILLS & TOOLS
SEMrush, Ahrefs, Moz, Surfer SEO, WordPress, Microsoft Office Suite, Google Workspace, basic HTML & CSS, GSC, GA4, Screaming Frog, AI automation tools, and AlsoAsked.
I stay current with Google’s core updates, algorithm shifts, and AI integrations
Ready To Make a Real Change to your Visibility?
If you’re looking to improve LLM visibility like ChatGPT or wondering why search engines like Google are not sending you customers, I know 1 audit can help. Or if your team seems to be burned out and needs an extra hand, I can help ease the burden.